Our business model makes us different
Blackboard was established to address the increasing need for strategic, professional and creative communications services within companies. We are a digital-centric marketing agency with deep experience in all media and aspects of marketing. Our in-house market research capabilities enables us to advise and guide our clients to achieve success more efficiently than trial and error methods.
Consumer relevance and privacy
At Blackboard, we believe that advertising produces the best possible results when it’s genuinely useful to consumers and respectful of their privacy. We’re investing in industry-leading techniques that are delivering results for advertisers.
There are two key principles that drive our advertising products:
- Transparency: It should be clear to consumers why they’re seeing certain advertisements, and for both advertisers and consumers, there should be complete transparency about what data is being used to generate leads.
- Control: Consumers should be able to control the advertising they receive, with the ability to easily opt-out of advertising they’re not interested in.